Logo Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most worthy business asset. There is a common misconception that registering a company, purchasing the urls and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise whether to register a brand. The simple answer is that it is imperative, providing the only form of protection supplies exclusive legal rights added with the company trademark for the specific goods and services, both in the offline and Online Trademark status search India environments; affording the business the ability to stop others from via your brand and potentially damaging the reputation of organization.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Insurance policies logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and suppliers. The inclusion of a written description for this business’ offerings provides the legal specifics of protection. It is important that the range of merchandise and/or services that enterprise produces is correctly classified into one of the 45 separate categories in existence.

It is important to focus on that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect vehicles and business conception in australia too. Having rights on the brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the job. However, objections are rare and the associated with trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval for the exclusive user belonging to the specified trademark for the plethora of goods and services went for under the application.